Repair Shop Websites presents this NXZ WORX Marketing Tip:

The “Mom Market” is getting more complex and more difficult to market to.  Add in the diverse ages of first time moms, careers and an ethically diverse population and it can be a challenge.  That is why it is vitally important to “know your area.”  Moms make up 44% of the women’s market.  25 million mothers with children at home work at a paying job.  These moms get credit for spending funds on:

• 55% consumer electronics
• 51% food
• 49% health & beauty
• 48% home furnishings
• 47% clothing

Moms are Internet saavy and use it mostly for research.  89% of household moms use the Internet twice a day.  70% feel marketers aren’t focused on moms and 30% says some ads they find deeply offensive.  They read 4.1 magazines a month.  They would prefer to get parenting advice from an experienced mom as opposed to a celebrity mom.  Mom’s search the Internet for coupons and deals. 

If you want to capture the “mom market” make it obvious that you care about them and their families. Make them feel important and necessary to your business.

Treat these moms well with exceptional service delivered exceptionally well.  If you already have a higher than average mom clientele, make sure you have child friendly supplies like crayons and coloring books to give out.  It can amuse the child while they are there and makes a great take home gift. On your website, show a photo of your waiting area, especially if you have included a children’s entertainment area inside it. It is also a good idea to have a coupon they can download … it could be one way to get a new prospect to try your shop since they do spend a lot of time surfing the web for bargains.