Here at Repair Shop Websites, we have seen that our customers want to offer coupons on their websites more than ever. It is important for customers to see that you, the shop owner, understand that they want GREAT service and GREAT deals at the same time.  This is true outside of the auto repair industry. Here are some helpful hints from an expert, Rhonda Hiltbrand of NWZ WORX Multimedia.

According to Nielsen, 61% of consumers are:

• 22% are using coupons/ looking for sales
• 13% are buying in bulk
• 11% are switching to private label brands
• 8% are brand disloyal
• 7% are switching stores to save money

Here are a few things to keep in mind when marketing:

• Give your customers or prospects a reason (benefit) to come to your shop
• Use a clear and simple message
• Keep the marketing piece uncluttered
• Don’t just rely on a coupon, show value too

“In the old days a man who saved money was a miser; nowadays he’s a wonder.”

~Author Unknown