For many years shop owners and other small businesses have seen their marketing dollars be swallowed up by Yellow Pages.  They had slick talking salespeople convince them that without an ad in their Yellow Page book their business was doomed.  They also felt that they had to have the biggest ad going and finally, they felt it had to be a full-page ad and then a full-color ad.  Thousands of dollars were spent on this endeavor.  At best it was a prospecting piece as it was in no way targeted marketing.  The shop owner had…

The internet is the best way to get your company’s name easily accessed by those customers who are seeking your services, but don’t forget the power of talking to a customer face to face when they bring their cars in for service.  Personal service is everything.  Find, and use, as many ways to connect to your customers as you can, it will be a key factor in keeping the customer for years to come.

Of course your website will come up on the search engines when you’re a Repair Shop Websites or Body Shop Websites customer, but remember…