“According to a zip code analysis of data from NPD’s Aftermarket Industry Monitor, which tracks retail and commercial sales at the point-of-sale for over 18,000 auto parts stores in the U.S., stores in the area of a closed Chrysler dealership increased sales by 0.8 percentage points more in the past nine months than a store in an area without a dealership closing.

Survey results showed that those who currently get their vehicles repaired at a dealer are most likely to continue along the “do-it-for-me (DIFM)” route, and 51 percent of those said they…

Emotion is the key to all marketing. You, your customers and everyone you know will do something if emotion is involved. A good example is what we have going on today both nationally and locally. On the national scene we have 9/11 and just about everyone is talking about or at least thinking about where they were or what they were doing eight years ago.

Locally it is the economy and just yesterday, I was given an article from Aftermarket Business that talks about how the DIY marketing seems to be increasing. In fact, I…

Repair Shop Websites wants you to read this special report on the economy, its effects on the aftermarket, the overall future of the industry.  Not everyone qualified for Cash for Clunkers and those people still needs car maintenance more than ever.  Although the auto repair industry isn’t “booming”, it is stable and promising.  Read more here.