Women buy 60 percent of all new cars and 53 percent of used cars, and spend $300 billion annually keeping their cars repaired, and yet, a recent study of 200 Chicago car dealerships by economists Ian Ayres and Peter Siegelman shows that women usually get higher price quotes than men do.

 

 Overall most women liken buying a car to having a tooth pulled. It is not like most of her other retail shopping experiences at all and many women do love to shop. With all that buying power women resent not being taken seriously…