One of the most common complaints from shop owners is the need for more customers and more cars. Shop owners spend their hard earned money on a multitude of marketing ideas but they forget to focus on the most important part of the marketing process. The idea behind all of this marketing is to get the phone to ring; a customer calling to ask for your services. Few shop owners spend the time needed to develop the proper system for answering the phone. Fewer still measure the effectiveness of the employees that are answering the…

Many times during the course of a busy day I’ve started to eat lunch or a snack and usually get interrupted. Have you ever taken a couple bites from an apple and have to put it down to take care of something? The problem is that when you come back it has already started to turn brown and just doesn’t look as good as it did. The same thing happens to your labor margin. If you “put it down” or don’t pay attention to it on a constant basis you will find your labor margin…

Repair Shop Websites partner story, by Automotive Training Institute

How many times have you purchased a bunch of bananas at the store?  I’m talking that perfect, firm, just the right shade of yellow and smelling exactly like a banana should smell.  You bring the bunch home and maybe even snack on one or two right away, thinking that all is right with the world.  Then, like a lot of other things, we take them for granted and forget about them.  The next time we look for that perfect banana, we find instead a…