According to this article found by Repair Shop Websites, women are beginning to play a more influential role on the automotive industry. Independent repair shops should keep this in mind in their marketing efforts. Does your shop use social networking? Beyond your website, consider creating a blog, Facebook or Twitter account. Women are more prone to reading and engaging in social networking.
Repair Shop Websites partner story, by Automotive Training Institute
How many times have you purchased a bunch of bananas at the store? I’m talking that perfect, firm, just the right shade of yellow and smelling exactly like a banana should smell. You bring the bunch home and maybe even snack on one or two right away, thinking that all is right with the world. Then, like a lot of other things, we take them for granted and forget about them. The next time we look for that perfect banana, we find instead a soft, mushy, thing that…
Repair Shop Websites discovered this article written by an automotive technician on the automotive industry. Take a look at his opinions on the industry. One suggestion he has is “consumer education”. We understand it is sometimes hard for consumers and technicians to see eye-to-eye, but keep trying. As the author of the article wrote, “The car business is a people business; let’s make it better”.
On the other hand, consumers should look for a auto repair service center that has a good reputation, good customer service, and reputable associations and certifications. There are plenty to choose from.…
