According to this article found by Repair Shop Websites, women are beginning to play a more influential role on the automotive industry.  Independent repair shops should keep this in mind in their marketing efforts.  Does your shop use social networking? Beyond your website, consider creating a blog, Facebook or Twitter account.  Women are more prone to reading and engaging in social networking. 

Repair Shop Websites partner story, by Automotive Training Institute

How many times have you purchased a bunch of bananas at the store?  I’m talking that perfect, firm, just the right shade of yellow and smelling exactly like a banana should smell.  You bring the bunch home and maybe even snack on one or two right away, thinking that all is right with the world.  Then, like a lot of other things, we take them for granted and forget about them.  The next time we look for that perfect banana, we find instead a…

Repair Shop Websites discovered this article written by an automotive technician on the automotive industry. Take a look at his opinions on the industry. One suggestion he has is “consumer education”. We understand it is sometimes  hard for consumers and technicians to see eye-to-eye, but keep trying. As the author of the article wrote, “The car business is a people business; let’s make it better”.

On the other hand, consumers should look for a auto repair service center that has a good reputation, good customer service, and reputable associations and certifications. There are…