Repair Shop Times - News for the Automotive Repair Industry

Posts Tagged ‘Automotive Training Institute’

Industry News

November 23, 2010

Automotive Training Institute Article Part II

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The next time you talk to someone on the phone and they want a phone quote, find out their name and use it at least 3 times in the conversation. Ask open-ended questions. After all, the people that most people like to talk about the most are themselves. Ask them what problems they are having and pay attention, repeat it back to them so they know you are listening and then tell them that you understand their needs and invite them in so you BOTH can work TOGETHER to solve the problem. In my mind…

Industry News

June 9, 2010

The Banana Theory: How Customers Spoil

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Repair Shop Websites partner story, by Automotive Training Institute

How many times have you purchased a bunch of bananas at the store?  I’m talking that perfect, firm, just the right shade of yellow and smelling exactly like a banana should smell.  You bring the bunch home and maybe even snack on one or two right away, thinking that all is right with the world.  Then, like a lot of other things, we take them for granted and forget about them.  The next time we look for that perfect banana, we find instead a…