Women buy 60 percent of all new cars and 53 percent of used cars, and spend $300 billion annually keeping their cars repaired, and yet, a recent study of 200 Chicago car dealerships by economists Ian Ayres and Peter Siegelman shows that women usually get higher price quotes than men do.

 

 Overall most women liken buying a car to having a tooth pulled. It is not like most of her other retail shopping experiences at all and many women do love to shop. With all that buying power women resent not being taken seriously…

This year consumers redeemed 3.3 billion coupons compared to last year’s 2.6 billion!  Marketers embraced the behavioral shift, distributing 367 billion coupons in total — the highest number on record since Inmar began tracking coupon use in ’88. Read the article “Amount of coupons issued, used jumped in 2009“.  As an auto repair shop owner, whether you use coupons or not, it is a fact that more people are shopping “smarter” during this economic time.  Tell your customers about deals and offers your shop has.  To use your website to promote these deals, contact us!