Repair Shop Times » coupons

Great auto work and clean facilities in Purcellville VA

molly.moore@wingswept.com — Thu, 16 Dec 2010 20:30:02 +0000

VIP Auto Service is a local owned and operated repair shop that services the Purcellville VA community and those who pass through the 20132 area. When their customers get auto work done, they can enjoy their clean waiting rooms too. They have shared pictures of their repair shop to allow you to get to know VIP Auto Service before going in for repair or service. View pictures: http://www.vipautoservicecenter.com/Purcellville-slideshow.html

*Don’t forget to check out their VIP Auto Service Center’s online coupons too!

Customers Keep Redeeming Coupons!

molly.moore@wingswept.com — Tue, 26 Jan 2010 16:01:37 +0000

This year consumers redeemed 3.3 billion coupons compared to last year’s 2.6 billion! Marketers embraced the behavioral shift, distributing 367 billion coupons in total — the highest number on record since Inmar began tracking coupon use in ’88. Read the article “Amount of coupons issued, used jumped in 2009“. As an auto repair shop owner, whether you use coupons or not, it is a fact that more people are shopping “smarter” during this economic time. Tell your customers about deals and offers your shop has. To use your website to promote these deals, contact us!

COUPON USAGE DURING A RECESSION

molly.moore@wingswept.com — Mon, 28 Sep 2009 19:47:52 +0000

Here at Repair Shop Websites, we have seen that our customers want to offer coupons on their websites more than ever. It is important for customers to see that you, the shop owner, understand that they want GREAT service and GREAT deals at the same time. This is true outside of the auto repair industry. Here are some helpful hints from an expert, Rhonda Hiltbrand of NWZ WORX Multimedia.

According to Nielsen, 61% of consumers are:

22% are using coupons/ looking for sales
13% are buying in bulk
11% are switching to private label brands
8% are brand disloyal
7% are switching stores to save money

Here are a few things to keep in mind when marketing:

Give your customers or prospects a reason (benefit) to come to your shop
Use a clear and simple message
Keep the marketing piece uncluttered
Don’t just rely on a coupon, show value too

“In the old days a man who saved money was a miser; nowadays he’s a wonder.”

~Author Unknown

JM Tire in Trinidad, CO 81082

molly.moore@wingswept.com — Tue, 01 Sep 2009 15:32:26 +0000

JM Tire has current Money Saving Specials for your auto repair right now! If you are in Trinidad, CO area then you need to get your vehicle repaired and serviced where it is money well-spent. This shop has experienced, trained, and certified staff members that you can rely on.

http://www.jmtireandautorepair.com/index.html

Auto Repair and the “Mom Market”

molly.moore@wingswept.com — Wed, 12 Aug 2009 13:31:29 +0000

Repair Shop Websites presents this NXZ WORX Marketing Tip:

The “Mom Market” is getting more complex and more difficult to market to. Add in the diverse ages of first time moms, careers and an ethically diverse population and it can be a challenge. That is why it is vitally important to “know your area.” Moms make up 44% of the women’s market. 25 million mothers with children at home work at a paying job. These moms get credit for spending funds on:

55% consumer electronics
51% food
49% health & beauty
48% home furnishings
47% clothing

Moms are Internet saavy and use it mostly for research. 89% of household moms use the Internet twice a day. 70% feel marketers aren’t focused on moms and 30% says some ads they find deeply offensive. They read 4.1 magazines a month. They would prefer to get parenting advice from an experienced mom as opposed to a celebrity mom. Mom’s search the Internet for coupons and deals.

If you want to capture the “mom market” make it obvious that you care about them and their families. Make them feel important and necessary to your business.

Treat these moms well with exceptional service delivered exceptionally well. If you already have a higher than average mom clientele, make sure you have child friendly supplies like crayons and coloring books to give out. It can amuse the child while they are there and makes a great take home gift. On your website, show a photo of your waiting area, especially if you have included a children’s entertainment area inside it. It is also a good idea to have a coupon they can download … it could be one way to get a new prospect to try your shop since they do spend a lot of time surfing the web for bargains.