Repair Shop Times - News for the Automotive Repair Industry

Posts Tagged ‘do it yourself repair’

Auto Body Repair Shop

August 4, 2010

Don’t Do-It-Yourself. Visit Bowen Collision Center!

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Great collision repair is available in Shelby on East Dixon at http://www.bowenautobody.net/index.html. For over 25 years, Bowen Collision Center has helped people looking for reliable auto body work.  For towing and collision services, don’t hesitate to contact Bowen.  “Do it yourself” repairs are not a good idea when it comes to collision work.  There is usually much more than one can see on the surface.

http://www.bowenautobody.net/

Industry News

December 22, 2009

Quality & Value – Priority for Repair Shop Consumers

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“It used to be much more about price and want.  Now it’s more about value and need. I think it is a much more sophisticated approach to shopping.”

~Guy Blissett, consumer products leader for IBM Institute for Business Value

Automotive repair shop consumers don’t want to spend their money on something that lacks quality for that would be wasting their money.  They aren’t going to do that.  They do want value for their money. While price is a major factor for 83%, 72% site quality as a top priority

I read a lot about “do…

Industry News

September 11, 2009

9/11 and Tying Emotions Into Your Marketing

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Emotion is the key to all marketing. You, your customers and everyone you know will do something if emotion is involved. A good example is what we have going on today both nationally and locally. On the national scene we have 9/11 and just about everyone is talking about or at least thinking about where they were or what they were doing eight years ago.

Locally it is the economy and just yesterday, I was given an article from Aftermarket Business that talks about how the DIY marketing seems to be increasing. In fact, I…