Repair Shop Times - News for the Automotive Repair Industry

Posts Tagged ‘marketing’

Industry News,Press Release

November 3, 2011

Repair Shop Websites Offers Endless Referrals for Repair Shops

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Repair Shop owners now have an opportunity to stay connected to their customers (and gain new ones), while they can stay focused on their expertise in the shop.

An auto repair shop owner’s time is limited because of today’s demand in the industry, which is why Repair shop Websites is always looking for ways to help.  Not only does Repair Shop Websites manage their sites, but a new tool has been developed for shops to correspond with customers with minimal effort.

The new service is called Endless Referrals, and repair shops use it…

Help Me Rhonda!,Industry News

July 21, 2011

Getting What You Pay For – Help Me Rhonda Featured Article

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“The supreme end of education is expert discernment in all things–the power to tell the good from the bad, the genuine from the counterfeit, and to prefer the good and the genuine to the bad and the counterfeit.”


Automotive service and repair shops have recently discovered that some of their long time customers have started doing business with shade-tree mechanics that have set up shop in their garages. These people may not have the expertise, the equipment and certainly not the warranty but they are doing it for a cut rate and…

Industry News

February 21, 2011

Marketing With Limited Funds by Rhonda Hiltbrand of NWZ WORX

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There is no doubt about it, running a business in today’s economy is tough!  Consumers are driving fewer miles so they need to see you less often.  I just read this account today:

By Eric Schurenberg – CBS Moneywatch (It has been a rough few years)

34% Percent of Americans who say they or their spouse lost a job in the recession

27% Percent who say their personal finances won’t recover until after the end of this year

24% Percent who say their personal finances won’t ever

Industry News

February 1, 2011

Hiring Continues for Leading Automotive Repair Website Company

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Over 1,800 business owners in the automotive industry are benefiting every day from websites and marketing services offered by the nationally leading brand, Repair Shop Websites.  As that customer base continues to grow subsequently the Repair Shop Websites team does too.

Recently, four new professionals have joined the growing team of Repair Shop Websites in Garner, North Carolina.  Candi Devino, Charles Simpson, Chris Williams and Michael Housman have completed thorough training and are now demonstrating stellar performance as account executives.  

Repair Shop Websites has recently invested in advancing their training models by adding a…

Industry News

February 15, 2010

Car Repair Shops Should Prepare Now for Changes in Market

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In an informative study released in January by the Earth Policy Institute, or EPI, new trends were noted with regard to vehicle sales and ownership in recent years.  With more cars than licensed drivers in the US now, as well as an increase in the number of public transportation options becoming available, repair shops must be aware and begin preparing now in order to stay competitive in their markets.  These changing times call for repair shops making changes and gaining an edge over competition.  Visit Repair Shop Websites to learn how we help…

Industry News

January 18, 2010

Marketing the Value of Your Automotive Shop

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“Last week was incredibly slow and many of you reported that your car count dropped way off. We have seen this before as many customers are just worn out and spent out after the holidays. Plus, we can’t ignore that there is still a great deal of anxiety over the economy.

I once again want to address online marketing and how we can make an analogy with traditional marketing. According to a new study from the MIT Sloan School of Management, “Online advertising can be much better at targeting certain demographics than its

Industry News

September 11, 2009

9/11 and Tying Emotions Into Your Marketing

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Emotion is the key to all marketing. You, your customers and everyone you know will do something if emotion is involved. A good example is what we have going on today both nationally and locally. On the national scene we have 9/11 and just about everyone is talking about or at least thinking about where they were or what they were doing eight years ago.

Locally it is the economy and just yesterday, I was given an article from Aftermarket Business that talks about how the DIY marketing seems to be increasing. In fact, I…