68% of African American moms are more likely to read articles online and 45% listen to music online. Caucasian moms (45%) frequent social networks and (43%) message boards. Latina moms like Web 2.0 and 55% of Hispanic moms follow blogs and (42%) social networks. These observances by Nielson make us realize more than ever that you need to know your target market and your demographics to effectively reach out to prospects.

Repair Shop Websites recieved this helpful tip from NWZ WORX Multimedia newsletter. This information applies to all businesses that want to reach out…

Repair Shop Websites presents this NXZ WORX Marketing Tip:

The “Mom Market” is getting more complex and more difficult to market to.  Add in the diverse ages of first time moms, careers and an ethically diverse population and it can be a challenge.  That is why it is vitally important to “know your area.”  Moms make up 44% of the women’s market.  25 million mothers with children at home work at a paying job.  These moms get credit for spending funds on:

• 55% consumer electronics
• 51% food
• 49% health & beauty
• 48%

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