Repair Shop Times - News for the Automotive Repair Industry

Posts Tagged ‘Nielson report’

Industry News

November 4, 2009

AutoNetTV Educates and Entertains Customers

Tags: , , , , ,

AutoNetTV is a pioneer of automotive television programming for customers in the waiting areas of service centers. Customers learn about the performance, safety and cost-saving benefits of having regular maintenance service done on their vehicles.  6,000 service centers throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. Repair Shop Websites believes this is a great direction for auto repair shops to go in. Education is key for repair shop customers to understand the importance of repairs.  The more consumers know, the more comfortable…

Industry News

September 28, 2009

COUPON USAGE DURING A RECESSION

Tags: , , , ,

Here at Repair Shop Websites, we have seen that our customers want to offer coupons on their websites more than ever. It is important for customers to see that you, the shop owner, understand that they want GREAT service and GREAT deals at the same time.  This is true outside of the auto repair industry. Here are some helpful hints from an expert, Rhonda Hiltbrand of NWZ WORX Multimedia.

According to Nielsen, 61% of consumers are:

  • 22% are using coupons/ looking for sales
  • 13% are buying in bulk
  • 11% are