“If you think you are too small to be effective, you have never been in bed with a mosquito.”
~ Betty Reese

“Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.”

~Bruce Barton

I was watching the history channel and it was comparing real-life archeologists to Indiana Jones.  Basically they said Indiana Jones was very accurate, especially for the time period it was representing.  They also said the snakes really are terrible; (at one site a snake that is only a…

“When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice, and motivated by pride and vanity” ~Dale Carnegie American lecturer, author, 1888-1955

Most of us do our very best each and every day to treat our customers exceptionally well. Most of our customers do their very best each and every day to treat us exceptionally well in return. When a customer suddenly lets loose with some venom it is a big shock to say the least! When this happens on occasion just do…

THE WEB IS ALIVE AND WELL

We often hear some guru or another declare that the web is dead. They chant that Facebook has crippled it, Tweets have run it over and apps have killed it! We have been told that the brand website is history!

Well…before you decide to take down your website consider this. 80% of consumers use the internet to do research prior to making a purchase! The web browser is in full use at that time. Chances are…there isn’t an app for that…at least not for every search consumers might launch.…

You never get a second chance to make a first impression!

It seems like it was only yesterday that to make any sort of impression, good or bad, someone had to at least come to your shop first. Times have changed.

Here are the steps a consumer usually takes to find an automotive service and repair center:

• They drive by and make a mental note of your shop name
• They ask neighbors, friends or business associates if they know of your business
• They check out your website

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“It used to be much more about price and want.  Now it’s more about value and need. I think it is a much more sophisticated approach to shopping.”

~Guy Blissett, consumer products leader for IBM Institute for Business Value

Automotive repair shop consumers don’t want to spend their money on something that lacks quality for that would be wasting their money.  They aren’t going to do that.  They do want value for their money. While price is a major factor for 83%, 72% site quality as a top priority

I read a lot about “do…

68% of African American moms are more likely to read articles online and 45% listen to music online. Caucasian moms (45%) frequent social networks and (43%) message boards. Latina moms like Web 2.0 and 55% of Hispanic moms follow blogs and (42%) social networks. These observances by Nielson make us realize more than ever that you need to know your target market and your demographics to effectively reach out to prospects.

Repair Shop Websites recieved this helpful tip from NWZ WORX Multimedia newsletter. This information applies to all businesses that want to reach out…