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Posts Tagged ‘online advertising’

Industry News

January 18, 2010

Marketing the Value of Your Automotive Shop

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“Last week was incredibly slow and many of you reported that your car count dropped way off. We have seen this before as many customers are just worn out and spent out after the holidays. Plus, we can’t ignore that there is still a great deal of anxiety over the economy.

I once again want to address online marketing and how we can make an analogy with traditional marketing. According to a new study from the MIT Sloan School of Management, “Online advertising can be much better at targeting certain demographics than its