Many times during the course of a busy day I’ve started to eat lunch or a snack and usually get interrupted. Have you ever taken a couple bites from an apple and have to put it down to take care of something? The problem is that when you come back it has already started to turn brown and just doesn’t look as good as it did. The same thing happens to your labor margin. If you “put it down” or don’t pay attention to it on a constant basis you will find your labor margin…

According to this article found by Repair Shop Websites, women are beginning to play a more influential role on the automotive industry.  Independent repair shops should keep this in mind in their marketing efforts.  Does your shop use social networking? Beyond your website, consider creating a blog, Facebook or Twitter account.  Women are more prone to reading and engaging in social networking. 

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Marketing is everything.  It is even in your domain name.  As a part of Repair Shop Websites’ affordable and comprehensive packages, we offer personalized domain names with accompanying email addresses.  We register your domain and renew it so you don’t have to.  At Repair Shop Websites, your domain is safely held by us.  Remember: Your domain name holds the identity of your repair shop business.  Customers will often use the domain name to decide whether to click on your site among their generated search results.  So if you find yourself overwhelmed over website design or choosing/registering the right domain…

Repair Shop Websites wants to provides its over 1700 customers with some sound advice found in this article http://www.asashop.org/autoinc/july2010/manage.htm.  The article highlights how to get your message out effectively and boost shop morale.  It is important for the management of repair shops to communicate clearly to the rest of the team so everyone can work together towards the shop’s goals.

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Repair Shop Websites partner story, by Automotive Training Institute

How many times have you purchased a bunch of bananas at the store?  I’m talking that perfect, firm, just the right shade of yellow and smelling exactly like a banana should smell.  You bring the bunch home and maybe even snack on one or two right away, thinking that all is right with the world.  Then, like a lot of other things, we take them for granted and forget about them.  The next time we look for that perfect banana, we find instead a soft, mushy, thing that…

If I’ve heard it once I’ve heard it a dozen times, how can I get new customers, I need new customers? The bottom line is that prospecting is extremely difficult and will always be difficult but a new tool has come on the market that just may give you the edge you’ve been looking for.

It is called Housing Connectors. This start-up company has an approach that gives you a huge leg up on your competition. I’ve been marketing for the independent repair industry for over 21 years and when I see a concept like this,…

With the busy Memorial Day weekend looming ahead, AAA is getting ready for the stream of SOS calls from the 9.3 million stranded motorists expected to need their help. Stemming from their experience in busy holiday weekends, AAA offers a couple of suggestions to motorists to reduce the likelihood of them being stranded whether the journey is 2 miles or 200 miles.  Repair Shop Websites wants to pass this important notice on to all drivers as well!

First they suggest you have your vehicle serviced regularly. Second, find a quality repair shop and use them for all…

You never get a second chance to make a first impression!

It seems like it was only yesterday that to make any sort of impression, good or bad, someone had to at least come to your shop first. Times have changed.

Here are the steps a consumer usually takes to find an automotive service and repair center:

• They drive by and make a mental note of your shop name
• They ask neighbors, friends or business associates if they know of your business
• They check out your website
• They may even look for a Facebook page
• They call your shop

All of these steps…

Repair Shop Websites wants to remind our customers and the industry the importance of training! Certifications say a lot to your customers! Read about what ASA does for auto repair education: http://www.asashop.org/smart/

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Many of Repair Shop Websites customers are ASA Members are may be interested to know in this news!

“The Automotive Service Association (ASA) announces the launch of its newest member benefit through an agreement with ContactPoint. Founded in 2001, the St. George, Utah-based company provides sales and service training approved for credit by the Automotive Management Institute (AMI).”

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