August 26, 2009
Tags: economy, keeping cars, research, vehicle
Due to the economy, Repair Shop Websites has read that 82% of car owners plan on keeping their vehicle longer than they had originally expected. Research also shows that if someone has children, they are more likely to keep a car around longer. The bigger the family…the longer people may hold on to cars. To see where this information came from, click on these research results.
August 25, 2009
Tags: automotive aftermarket, motor oil, quality, research, store brand, value
NPD’s Automotive Aftermarket Industry Monitor (AAIM) tracks retail and commercial sales at the point-of-sale for more than18,000 auto parts stores in the U.S., and reports that for the year ending April 2009, private label (store brands) dollar volume increased by 8.8 percent from a year ago.
This shows customers recent focus on value, but don’t always define value as quality. For example, 56 percent of consumers believe that motor oil name brands are of better quality than store brands, and 38 percent see no real difference. The information from this Repair Shop Websites…