Women buy 60 percent of all new cars and 53 percent of used cars, and spend $300 billion annually keeping their cars repaired, and yet, a recent study of 200 Chicago car dealerships by economists Ian Ayres and Peter Siegelman shows that women usually get higher price quotes than men do.

 

 Overall most women liken buying a car to having a tooth pulled. It is not like most of her other retail shopping experiences at all and many women do love to shop. With all that buying power women resent not being taken seriously…

Repair Shop Websites and Body Shop Websites urge those in the auto industry to be become marketable to all varying demographics and not just to the stereotypical male gender. Keep in mind that women are just as valuable customers and need to be treated with the same respect as men. All customers are equally valuable and through word of mouth they can help with the reputation for your business.

The article linked below is one that every shop owner should read. Get some insight on how many women feel about  auto repair shops…